Marketing Automation Senior Analyst (Fintech)

TL;DR

Marketing Automation Senior Analyst (MarTech/Fintech): Planning, executing, and optimizing global marketing programs with an accent on campaign build, performance analysis, and data-driven optimization. Focus on scaling outbound communications through automation tools, ensuring compliance, and leveraging AI for content and performance enhancement.

Location: Taguig City, Philippines

Company

A global financial technology company providing critical market infrastructure and services.

What you will do

• Build and execute end-to-end marketing programs, including emails, landing pages, and digital advertising initiatives.
• Conduct rigorous pre-launch quality assurance on content, audience segmentation, and data inputs.
• Analyze campaign performance across regions and audiences to provide actionable recommendations.
• Develop and maintain KPI dashboards to track ROI and funnel metrics.
• Support marketing technology integrations and maintain operational documentation.

Requirements

• 3+ years of experience in marketing operations, email marketing, or digital campaign execution.
• Proficiency with marketing automation and CRM platforms such as Marketo and Salesforce.
• Strong analytical skills with the ability to interpret data and build reports.
• Excellent organizational skills and experience working in collaborative global teams.
• High attention to detail for managing complex marketing data and workflows.

Nice to have

• Experience with AI-enabled marketing tools for content optimization or analysis.
• Exposure to campaign compliance and data governance in regulated industries.
• Familiarity with content management systems or email design tools.

Culture & Benefits

• Inclusive workplace that values diverse perspectives and identities.
• Equal opportunity employer committed to diversity.
• Reasonable accommodations provided for individuals with disabilities during the hiring process.