Senior Manager, Marketing Analytics (Lottery)

TL;DR

Senior Manager, Marketing Analytics (Lottery): Leading data-driven fundraising strategies and marketing analytics for a national health foundation with an accent on donor behavior modeling, campaign optimization, and cross-functional stakeholder management. Focus on building scalable measurement frameworks, managing external analytics vendors, and integrating AI-enabled tools to maximize mission impact and revenue growth.

Location: Must be based in Canada. Hybrid role requiring 4-6 visits per year to the Toronto office.

Salary: $95,000–$120,000 CAD

Company

hirify.global is a national health foundation dedicated to promoting health, saving lives, and enhancing recovery from heart disease and stroke through research, advocacy, and community support.

What you will do

• Collaborate with business leads to shape fundraising strategy and optimize program performance through rigorous data analysis.
• Lead a team of analysts and manage external vendors to ensure timely delivery of high-impact analytics products.
• Develop and maintain scalable measurement frameworks, dashboards, and predictive models for multi-channel campaigns.
• Oversee data governance, quality controls, and pipeline improvements in collaboration with IT.
• Provide strategic thought leadership on data-driven decision-making and integrate emerging AI tools into workflows.
• Manage budgets, operational calendars, and talent development for the analytics team.

Requirements

• Must be currently residing in Canada and legally entitled to work in Canada.
• Minimum 7 years of experience in Business and Marketing Analytics within a customer-centered organization.
• At least 3 years of people management experience.
• Solid experience with SQL, Python, R, and data visualization tools like Power BI or Tableau.
• Strong understanding of digital tracking frameworks, including Google Analytics 4 and Google Tag Manager.
• Experience managing external suppliers and consultant relationships.

Nice to have

• Experience with charity lottery analytics or sales pipeline analytics.
• Understanding of donor experience and customer file segmentation.
• Experience with cloud Data Warehouse solutions (BigQuery, Snowflake, Redshift).

Culture & Benefits

• Competitive health, medical, dental, and vision benefits.
• Defined contribution pension plan with employer matching.
• Generous paid time-off package including vacation, personal, and wellness days.
• Flexible hybrid work model with home office setup reimbursement.
• Commitment to equity, diversity, and inclusion in the workplace.