Head Of Growth (EdTech)

TL;DR

Head of Growth (EdTech): Scaling the acquisition and subscription strategy for a fast-growing language learning app with an accent on performance marketing, funnel optimization, and creative strategy. Focus on driving 3–5x business growth, managing substantial Meta budgets, and leading a high-performing marketing team.

Location: Must be based in or able to work from Lithuania (Vilnius, Kaunas, Klaipėda) or Latvia (Riga). Hybrid/onsite requirements vary by location (Vilnius: 4 days onsite; Kaunas: flexible).

Salary: €5,000–€6,500 gross per month.

Company

hirify.global is an operational powerhouse that builds and scales ventures in the health, wellness, beauty, and travel industries.

What you will do

• Scale the primary growth engine (Meta) while maintaining strong unit economics and testing new channels like TikTok, YouTube, and Google Search.
• Own the entire acquisition funnel, optimizing the conversion journey from ad impression to subscription.
• Drive creative strategy, testing hooks and formats to maintain a competitive advantage.
• Monitor and improve key growth metrics including ROAS, CAC, LTV, and payback period.
• Lead, mentor, and grow the marketing team, shaping structure and hiring strategy.
• Define the growth roadmap and prioritize high-impact initiatives to drive business results.

Requirements

• Hands-on experience scaling a consumer subscription product through high-growth stages.
• Deep expertise in performance marketing, specifically managing and scaling substantial Meta budgets.
• Proven track record of launching and scaling new acquisition channels beyond Meta.
• Strong analytical skills with a deep understanding of growth metrics like ROAS, CAC, and cohort performance.
• Experience leading and developing marketing teams in fast-paced environments.
• Ability to thrive in ambiguity and drive growth with a strong bias toward action.

Culture & Benefits

• Health insurance, office gym, and on-site physiotherapist.
• €1100 yearly budget for personal or team learning and development.
• Freedom to work 2 months per year from anywhere in the world.
• Pet-friendly offices with provided breakfasts, lunches, and snacks.
• 7 extra days off per year plus 3 days for weddings.
• Access to 10 social clubs and various team events.