Head of Growth (Performance Marketing)

Location: Vilnius, Lithuania; 4 days onsite and 1 day remote. Workspaces are also available in Klaipėda and Riga; arrangements outside Vilnius depend on the specific position.

Salary: €5,500–€7,500 gross per month

Company

hirify.globalverse builds systems, teams, and infrastructure that help ventures scale across health, wellness, beauty, and travel.

What you will do

• Own the acquisition strategy across paid and organic growth channels in collaboration with the Meta Lead.
• Identify, test, and scale acquisition channels beyond Meta, including potential Google/YouTube, TikTok, and affiliate channels.
• Run structured experiments across offers, creatives, landing pages, quiz funnels, and channels to improve CAC, LTV, and payback period.
• Build the growth forecasting and reporting model and provide leadership with a unified view of channel performance.
• Manage and allocate significant monthly advertising spend while balancing growth and unit economics.
• Partner with Creative, Product, Retention, and Analytics, and grow the acquisition function by hiring and mentoring specialists.

Requirements

• 4+ years of experience in performance marketing or growth, including 2+ years in a leadership or channel-owner role.
• Experience in a high-growth DTC, ecommerce, or subscription business.
• Hands-on experience scaling paid acquisition on at least one major channel beyond Meta, with a strong understanding of Meta campaigns.
• Strong command of CAC, LTV, payback, MER, and ROAS, with the ability to make trade-offs across channels.
• Experience taking a channel or program from zero to meaningful scale, preferably in health, wellness, beauty, or supplements.
• Strong analytical and creative skills, an ownership mindset, and comfort working with ambiguity.

Nice to have

• Experience in health, wellness, beauty, or supplements.
• Experience collaborating with specialist channel leads and peers.

Culture & Benefits

• Health insurance after probation, an onsite physiotherapist, office gym, and fitness classes.
• Seven additional days off, including three days for weddings.
• Pet-friendly offices with breakfasts, hot lunches, snacks, rooftop events, and cellar events.
• €1,100 yearly learning and development budget for coaching, training, conferences, courses, subscriptions, and books.
• Opportunity to work for up to two months from anywhere in the world, subject to residence-based conditions.
• Work across 30+ brands worldwide, with referral rewards of €1,500 for each successful referral.