Senior PR Specialist

TL;DR

Senior PR Specialist (Travel/Comms): Develop data-driven earned media campaigns and press materials that turn travel search insights into timely storytelling with an accent on media pitching, rapid-response coverage, and PR analytics. Focus on building relationships with business, consumer, travel, and technology journalists while collaborating with data and marketing teams to deliver measurable campaign results.

Location: Norwalk, CT (required in-office 3 days per week)

Company

hirify.global is a travel search engine helping people find flights, stays, rental cars, and vacation packages.

What you will do

• Analyze travel search data to identify timely, newsworthy insights and audience-relevant trends
• Translate findings into press materials including pitches, press releases, media briefs, and executive talking points
• Develop proactive media opportunities and creative, data-backed rapid-response campaigns
• Build and maintain relationships with business, consumer, travel, and technology media
• Collaborate with data and marketing teams to validate research and bring data-driven campaigns to life
• Measure performance with PR analytics tools and report results and insights for future strategy

Requirements

• 5+ years of experience in consumer and/or B2B public relations with a track record of data-driven earned media campaigns
• Strong analytical skills to interpret data, spot patterns, and surface stories others may miss
• Proficiency with Excel, Google Sheets, and/or data dashboards to explore trends and validate story angles
• Excellent written and verbal communication skills
• Proven ability to work independently on PR campaigns and secure high-quality media coverage
• Demonstrated ability to build and maintain media relationships

Culture & Benefits

• Generous paid vacation and time off for your birthday
• Company-wide week off once a year
• Access to on-demand e-learning
• Travel discounts
• Free lunch 2 days per week and monthly social events

Hiring process

• Interview and application evaluation for PR experience and data-driven campaign impact
• Discussion of campaign examples, media strategy, and collaboration approach