Marketing Manager (Consumer)

TL;DR

Marketing Manager (Consumer): Devising and delivering strategic B2B marketing campaigns for Omdia with an accent on lead generation, content creation, and event management. Focus on driving revenue growth through integrated digital campaigns, audience segmentation, and cross-functional collaboration.

Location: Must be based in or able to commute to Georgetown, Penang, Malaysia (Hybrid role, 3 days/week in-office).

Company

Informa TechTarget is a global leader in B2B technology intelligence, connecting buyers and sellers through data-driven insights, events, and digital services.

What you will do

• Develop and execute integrated marketing campaigns across digital, social, and email channels.
• Manage end-to-end event marketing campaigns, including both free and paid initiatives.
• Produce high-quality content such as e-books, webinars, and blogs to support insight-based lead generation.
• Optimize the Omdia website for lead generation, including localized copy and customer journey mapping.
• Analyze campaign performance data to optimize ROI and report on market trends.
• Manage marketing budgets for assigned segments and maintain relationships with internal and external stakeholders.

Requirements

• Bachelor’s degree in marketing or equivalent professional experience.
• Proven experience in complex B2B digital and content marketing campaigns.
• Proficiency with marketing automation tools (preferably Eloqua) and CMS platforms.
• Strong understanding of digital marketing tactics including PPC, SEM, and SEO.
• Experience in event marketing and managing logistical arrangements.
• Ability to work in a hybrid environment in Penang, Malaysia.

Nice to have

• Experience with database development and audience segmentation.
• Strong presentation and stakeholder management skills.
• Entrepreneurial mindset with a focus on challenging norms and fresh approaches.

Culture & Benefits

• Flexible hybrid work policy with support for remote work when not in the office.
• Career development opportunities including LinkedIn Learning access and mentoring.
• Company-funded private medical cover and wellbeing support.
• ShareMatch scheme to become an Informa shareholder.
• Annual leave, birthday leave, and a healthy living subsidy.