Generative Engine Optimisation (GEO) Intern (AI)

TL;DR

Generative Engine Optimisation (GEO) Intern (AI): Supporting the transition from traditional SEO to AI-driven discovery by optimizing web content for Large Language Models (LLMs) with an accent on content structure, metadata, and structured data. Focus on executing experiments to improve visibility across both traditional search engines and AI platforms.

Location: Hybrid role based in Utrecht, Netherlands

Company

hirify.global is a global leader in the payments technology industry, providing secure and innovative payment solutions to millions of businesses across five continents.

What you will do

• Analyze current website SEO and content structure to identify GEO optimization opportunities.
• Research and implement best practices for how LLMs index and reference web content.
• Optimize metadata, internal linking, and structured data for enhanced AI visibility.
• Execute small-scale experiments to test the impact of optimization strategies.
• Monitor performance metrics and provide actionable recommendations for improvements.

Requirements

• Current student in Marketing, Digital Business, Information Systems, or a related field.
• Demonstrated interest in SEO principles and emerging AI-driven technologies.
• Hands-on mindset with affinity for marketing automation and website management tools.
• Excellent written and verbal communication skills in English.
• Ability to work in a hybrid environment in Utrecht.

Nice to have

• Experience with SEO/analytics tools.
• Familiarity with Adobe platforms.
• Basic understanding of structured data markup.

Culture & Benefits

• Opportunity to work at the heart of the global payments technology industry.
• Access to comprehensive training and development programs.
• Work within a highly sustainable company recognized for its commitment to doing good.
• Collaborative environment with inspiring colleagues from around the world.