Digital Marketing Analyst

TL;DR

Digital Marketing Analyst (Marketing): Supporting e-commerce and digital performance strategies across Latin America with an accent on lower-funnel marketing initiatives, traffic generation, and sales acceleration. Focus on managing multi-platform campaigns, optimizing retail media investments, and driving data-backed decision-making for iconic global brands.

Location

Mexico City, Mexico

Company

hirify.global is a leading global toy and family entertainment company, owner of iconic brands like Barbie, Hot Wheels, and Fisher-Price, dedicated to empowering generations through play.

What you will do

• Manage and coordinate digital marketing campaigns across Meta, Google, Paid Search, and Retail Media platforms.
• Partner with creative and media agencies to ensure timely delivery and performance tracking of campaign assets.
• Oversee paid search strategy and monitor performance against key conversion goals.
• Lead creative asset management processes, ensuring budget alignment and optimization based on performance insights.
• Monitor digital media investments, including budget reconciliation, invoicing, and financial reporting.
• Drive Retail Media strategy for priority retailers like Amazon, Mercado Libre, and Walmart in Mexico and Brazil.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related fields.
• Minimum of 2 years of experience in digital marketing, e-commerce, or performance media.
• Proven experience in campaign management, budget control, and cross-functional coordination.
• Strong understanding of digital marketing ecosystems including Paid Search, Social Media Advertising, and Retail Media.
• Proficiency in analyzing campaign results, performance dashboards, and KPIs.
• Ability to manage budgets and ensure financial accuracy across multiple markets.

Culture & Benefits

• Collaborative, purpose-driven environment focused on shared values and common goals.
• Performance-driven culture that emphasizes accountability, ownership, and excellence.
• Commitment to an inclusive workplace where every team member feels respected and heard.
• Opportunities to work with a world-class portfolio of iconic global brands.