Associate Director, Digital Marketing Analytics

TL;DR

Associate Director, Digital Marketing Analytics (Analytics): Building and executing measurement and analysis plans for online and offline marketing campaigns with an accent on optimization, innovation, and data-driven recommendations. Focus on leading analytics expertise, mentoring analysts, and shaping new measurement technologies and methodologies to drive measurable client impact.

Location: Chicago, United States; New York, United States

Salary: $75,000 - $180,000 USD

Company

WPP Media is WPP’s AI-driven media operating unit focused on measurement and data-powered personalization at scale.

What you will do

• Develop and execute measurement and analysis plans aligned to client objectives across online and offline marketing.
• Analyze campaign performance, identify optimization opportunities, and deliver data-driven recommendations to improve effectiveness.
• Act as the go-to expert for digital marketing analytics for internal teams and clients, providing guidance and thought leadership.
• Mentor, coach, and lead a team of analysts to build a collaborative, high-performing analytics culture.
• Continuously evaluate and implement new measurement technologies and methodologies to drive innovation.

Requirements

• 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• 3-5 years of experience leading and mentoring teams.
• Strong communication and interpersonal skills with the ability to build relationships and understand client needs.
• Demonstrated curiosity and drive to explore new technologies and methodologies in digital marketing analytics.
• Experience in the pharmaceutical or healthcare industry is a plus (not required).

Culture & Benefits

• Hybrid approach with teams in the office around four days a week.
• Competitive medical, dental, vision, and group retirement plans.
• Significant paid time off and mental health awareness days.
• Employee resource groups and frequent in-office events.
• Benefits may vary by office/country.

Hiring process

• Interview process with opportunity to discuss accommodations or flexibility needs.