Director of Data Strategy (AdTech)

TL;DR

Director of Data Strategy (AdTech): Leading the intersection of data strategy and analytics innovation to drive client performance in marketing with an accent on scalable frameworks, data pipelines, and automation. Focus on guiding enterprise clients on media mix and audience strategy while developing standardized measurement frameworks like MMM and MTA.

Location: Remote, must be based in the United States (certain state exclusions apply)

Salary: $120,000 – $160,000

Company

A fast-growing digital agency recognized as a Best Place to Work by Ad Age and Glassdoor.

What you will do

• Lead and evolve Data Strategy & Analytics offerings to streamline access to high-quality marketing data.
• Partner with Product teams to influence the roadmap for Polaris automation.
• Serve as a trusted executive advisor to senior clients, guiding media and creative decisions.
• Oversee a team of Data Strategists and manage a book of business to deliver measurement frameworks.
• Develop standardized approaches to measurement, including taxonomy governance and KPI frameworks.
• Pitch new business by consulting on MarTech stacks and demonstrating the value of analytics services.

Requirements

• 8+ years of experience in digital analytics, data strategy, or marketing analytics leadership.
• Strong knowledge of MarTech ecosystems (Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS, Adobe Analytics).
• Experience implementing data taxonomy governance and measurement models such as MMM, MTA, and incrementality testing.
• Proven success in translating complex data into actionable growth strategy insights.
• Exceptional executive communication skills for high-level client-facing engagement.
• This position is not eligible for immigration sponsorship.

Nice to have

• Expertise in Adobe Experience Cloud and RTCDP.
• Experience in Analytics Engineering, Data Engineering, or Media Buying.
• Proficiency in R, Python, and SQL.
• Background in developing internal analytics platforms or data products.

Culture & Benefits

• Remote-first culture with flexible schedules and work-from-anywhere options.
• Unlimited PTO and an extended winter holiday break.
• Comprehensive health coverage including Medical, Dental, Vision, Life, and Pet Insurance.
• Financial benefits including 401(k) matching and annual performance bonuses.
• 100% paid parental leave and annual Class Pass credits.