Marketing Manager (Cosmetics)

TL;DR

Marketing Manager (Cosmetics): Driving brand visibility and commercial growth for testing, inspection, and certification services within the cosmetics sector with an accent on B2B lead generation and B2C panelist recruitment. Focus on translating technical capabilities into compelling value propositions and optimizing multi-channel digital funnels.

Location: Remote (United States)

Salary: $100,000 – $115,000 yearly

Company

hirify.global is the world’s leading inspection, verification, testing and certification company, recognized as the global benchmark for quality and integrity.

What you will do

• Develop and execute integrated marketing strategies to drive awareness and commercial growth for cosmetics testing services.
• Build targeted B2B campaigns for major brands, manufacturers, and emerging indie beauty labels.
• Lead B2C recruitment marketing strategies to attract and retain consumer testing panelists across North American locations.
• Produce high-quality marketing content, including case studies, capability sheets, and sales enablement tools.
• Manage and optimize digital channels, leveraging CRM, email automation, and paid media to improve conversion.
• Analyze campaign performance, lead generation (MQLs, SQLs), and recruitment metrics to refine ROI.

Requirements

• 10+ years of marketing experience within the cosmetics, personal care, beauty, or consumer goods sectors.
• Must be based in the United States.
• Proven ability to translate complex scientific or technical information into customer-friendly narratives.
• Hands-on experience with digital marketing channels, CRM platforms, and Adobe Creative Suite.
• Strong project management skills for handling multiple stakeholders in a fast-paced matrixed environment.
• Advanced English proficiency required.

Nice to have

• Master’s degree or advanced certifications in digital marketing.
• Experience supporting B2B campaigns for contract manufacturers and R&D teams in testing environments.
• Knowledge of Good Clinical Practice (GCP) and Institutional Review Board (IRB) standards.

Culture & Benefits

• Medical, dental, and vision insurance, including life insurance and employee assistance programs.
• 401(k) plan with company match and immediate vesting upon enrollment.
• Paid time off and family leave to support work-life balance.
• Tuition reimbursement program and a variety of online and classroom development experiences.
• Professional growth opportunities through continuous training courses.