Emerging Markets Lead (Healthtech)

TL;DR

Emerging Markets Lead (Healthtech): Driving international expansion and go-to-market strategies for medical cannabis products and services with an accent on commercial strategy and market entry. Focus on building business cases, managing international stakeholder relationships, and executing product launches in regulated healthcare markets.

Location: Hybrid London

Salary: £100K – £130K

Company

hirify.global is a leading international medical cannabis company focused on making cannabis therapy accessible and integrated into modern healthcare systems across Europe and Asia-Pacific.

What you will do

• Own the end-to-end go-to-market strategy for new products, propositions, and partnerships from initial thesis to scale.
• Develop business cases, market sizing, and prioritization frameworks to determine growth opportunities.
• Translate high-level strategy into structured, actionable rollout plans with clear KPIs and milestones.
• Travel internationally to establish relationships with partners, pharmacies, and clinicians.
• Collaborate cross-functionally with Sales, Marketing, Product, and Clinical teams to remove execution blockers.
• Monitor launch performance and provide data-driven recommendations to senior leadership.

Requirements

• Background in strategy or management consulting with a track record of structured problem-solving.
• Experience in healthcare, healthtech, or other regulated industries.
• Willingness and ability to travel extensively for in-market visits and partner meetings.
• Strong analytical and commercial instincts to build business cases from loose briefs.
• Excellent stakeholder management skills and ability to influence senior audiences.
• Ability to operate autonomously in a fast-paced scale-up environment.

Nice to have

• Experience leading market entry strategies specifically for Poland.
• Genuine interest in cannabis-based medicines and improving patient access to healthcare.

Culture & Benefits

• Generous leave: 25 days holiday (increasing up to 30 days based on tenure) plus bank holidays.
• Pension matching up to 5% employer contributions.
• Flexibility and wellness: Work-from-home options and cycle-to-work scheme.
• Private healthcare.
• Enhanced maternity and paternity leave.