B2B CRM Lead (SaaS)

TL;DR

B2B CRM Lead (SaaS): Leading the B2B CRM strategy and execution to optimize partner retention and growth with an accent on cross-functional collaboration and data-driven experimentation. Focus on scaling lifecycle programs, managing MarTech integrations, and mentoring a team of CRM managers to drive impact in a mission-driven environment.

Location: Hybrid (Copenhagen, Denmark) with flexibility to work from home.

Company

hirify.global is a certified B Corp social impact company operating the world's largest marketplace for surplus food, dedicated to fighting food waste globally.

What you will do

• Oversee the strategy and execution of B2B marketing campaigns, lifecycle programs, and operational communications.
• Prioritize company goals within the B2B CRM roadmap and advocate for them across Product, Data, and Commercial teams.
• Mentor and lead a team of CRM managers and freelancers to scale efficient, engaging partner communications.
• Set the direction for data activation, reporting, and attribution to measure business impact.
• Implement experimentation frameworks to drive iterative improvements in CRM performance.
• Collaborate on MarTech ecosystem strategy, including personalization and AI-decisioning improvements.

Requirements

• Experience leading CRM, retention, lifecycle, or marketing automation teams.
• Track record of improving B2B lifecycles, lead-gen funnels, or SaaS communications.
• Working knowledge of Salesforce Marketing Cloud (SFMC).
• Familiarity with CDPs (e.g., HighTouch, Census, Segment) and product analytics platforms (e.g., Amplitude, MixPanel).
• Strong communication skills to influence stakeholders across different departments.
• Ability to work effectively remotely when required.

Nice to have

• B2B marketing background, ideally with marketplace or two-sided platform experience.
• Braze experience.
• Knowledge of the broader Salesforce ecosystem (Sales Cloud, Service Cloud, Data Cloud).

Culture & Benefits

• Opportunity to work in a certified B Corp with tangible social impact.
• Flexible working policy including hybrid office options and the ability to work from abroad.
• Extra parental leave and additional days off for significant life events.
• Health insurance and pension plans.
• Inclusive culture with active Employee Resource Groups and regular social events.