Online Marketing Analytics Manager (AI)

TL;DR

Online Marketing Analytics Manager (Marketing Analytics): Leading end-to-end analytical projects to solve complex measurement challenges and drive business outcomes with an accent on marketing data landscape optimization and cross-platform experimentation. Focus on leveraging SQL, Python, and AI-driven tools to generate actionable insights and influence strategic marketing decisions.

Location: Must be based in or be able to relocate to Barcelona, Spain (Hybrid model).

Company

hirify.global is the world’s leading travel subscription platform, powering a hyper-personalised travel experience for millions of members globally through proprietary AI technology.

What you will do

• Partner with media stakeholders to identify measurement opportunities and improve decision-making.
• Lead end-to-end analytical projects from problem definition to business recommendation.
• Develop measurement plans and analytical frameworks to evaluate marketing investment effectiveness.
• Collaborate with Data Engineering to enhance marketing data quality, reliability, and completeness.
• Design and oversee a cross-platform test-and-learn agenda including A/B testing and incrementality measurement.
• Present evidence-based recommendations to senior stakeholders to drive strategic adoption.

Requirements

• At least 8 years of experience in Marketing Analytics in a fast-paced environment.
• Strong proficiency in SQL for complex queries across large datasets.
• Strong proficiency in Python for data processing, analysis, and automation.
• Experience with experimentation techniques like A/B testing and causal inference.
• Ability to communicate analytical findings to senior stakeholders and influence strategy.
• Must be based in or willing to relocate to Barcelona for a hybrid work model.

Nice to have

• Experience with marketing platforms like Google Ads, Meta, or TikTok.
• Familiarity with tools such as GA4, Appsflyer, or AppTweak.
• Experience with applied AI tools like Gemini for workflow streamlining.

Culture & Benefits

• Competitive salary and performance-based bonuses.
• Hybrid home-office model with a focus on outcomes and flexibility.
• Continuous learning opportunities including free Coursera access and leadership development.
• Relocation support for international candidates.
• Inclusive environment with diverse teams and no dress code.
• Access to Prime Plus membership and various employee discounts.