Payer Product Marketing Director (Healthcare)

TL;DR

Payer Product Marketing Director (Healthcare): Strategic ownership of product marketing for the payer business, focusing on positioning, GTM strategy, and sales enablement within the regulated Medicaid landscape. Focus on driving revenue growth, navigating state-specific regulatory complexities, and implementing AI-enabled workflows for market intelligence.

Location: Hybrid: Must report to the Midtown Manhattan, NYC office 3 days/week (typically Tues/Wed/Thurs)

Company

hirify.global provides specialized software solutions for the healthcare payer and provider ecosystem.

What you will do

• Define product positioning and messaging for the payer portfolio, focusing on state Medicaid programs and regulatory decision-makers.
• Develop state-specific GTM strategies and sales motions to drive adoption, expansion, and revenue growth.
• Create and maintain high-quality sales enablement assets, including talk tracks, demo scripts, and competitive battlecards.
• Lead GTM execution for new product launches, defining target segments, buyer personas, and success metrics.
• Operationalize AI-enabled workflows and agentic systems to scale market research and competitive intelligence.
• Collaborate with Product, Sales, and executive leadership to influence the product roadmap, pricing, and packaging.

Requirements

• 7–12 years of experience in Product Marketing, Product Management, or B2B SaaS.
• Deep expertise in the payer and healthcare ecosystem, including Medicaid, managed care, and state contracting.
• Proven success executing GTM strategies in complex, highly regulated environments.
• Strong understanding of AI technologies and their practical application in business operations and sales enablement.
• Bachelor’s degree.
• Ability to work in a hybrid model based in New York City.

Culture & Benefits

• Strategic individual contributor role with high visibility among executive stakeholders.
• Opportunity to operate as the essential link between Product and Sales teams.
• Collaborative, high-growth, matrixed organization environment.
• Focus on impact over perfection and navigating ambiguity.
• Equal opportunity employer.