Senior Marketing Manager (Demand Generation)

TL;DR

Senior Marketing Manager (Demand Generation): Owning the end-to-end DACH pipeline performance and regional demand strategy with an accent on funnel optimization, channel mix efficiency, and revenue impact. Focus on diagnosing and fixing underperformance, aligning marketing efforts with sales, and driving measurable growth across paid, campaigns, and partner channels.

Location: Hybrid role based in Hamburg, Germany

Company

hirify.global builds a digital home platform that connects employees with essential information reliably and efficiently.

What you will do

• Own DACH pipeline performance, including setting targets, monitoring pacing, and implementing corrective actions.
• Define and execute the regional demand strategy by optimizing the channel mix across paid media, campaigns, events, and partnerships.
• Lead campaign planning and execution with a clear focus on driving pipeline and revenue impact.
• Improve funnel conversion rates from MQL to SQL through continuous buyer journey optimization.
• Partner closely with Sales teams to align on account targeting, pipeline coverage, and performance metrics.
• Coordinate cross-functionally with PMM, content, and digital teams as the central point of accountability for the DACH region.

Requirements

• Proven experience in pipeline ownership across the full marketing funnel.
• Deep expertise in demand generation across paid, campaigns, events, and partner channels.
• Strong track record of diagnosing and fixing underperformance rather than just executing existing playbooks.
• Data-led approach to funnel management, conversion optimization, and performance reporting.
• Deep understanding of the DACH market, including localization and B2B buyer behavior.
• High ownership, proactive working style, and ability to influence cross-functionally.