Email Marketing Specialist (Senior)

TL;DR

Email Marketing Specialist (Senior): Own end-to-end B2B email and lifecycle marketing strategy, designing and optimizing automated customer journeys that move prospects from lead generation to Sales Accepted Lead (SAL) with an accent on scalable lifecycle programs and lead scoring. Focus on building segmentation and ABM nurture campaigns, managing HubSpot Enterprise/Customer io workflows, and improving deliverability, conversion, and pipeline contribution across the iGaming buying journey.

Location: Poland, Serbia

Company

hirify.global builds lifecycle and email marketing programs for the global iGaming market.

What you will do

• Design and optimize lifecycle journeys across the B2B funnel (welcome, nurture, re-engagement, event, and sales enablement).
• Build segmentation models and lead scoring to improve personalization and sales handoff.
• Launch targeted ABM email campaigns and automated nurture programs around lead magnets, webinars, and industry events.
• Manage HubSpot Enterprise, Customer io, CRM integrations, and marketing automation workflows.
• Own email deliverability, domain reputation, authentication, and list hygiene.
• Measure performance via pipeline reporting, A/B testing, and lifecycle analytics while ensuring GDPR compliance.

Requirements

• Russian: B2 level or higher.
• English: B2 level or higher.
• 5+ years of experience in email or lifecycle marketing in B2B environments with long sales cycles.
• Hands-on experience with HubSpot Enterprise and/or Customer io.
• Strong understanding of MQL, SAL, SQL, lead scoring, attribution, and marketing-to-sales processes.
• Experience with email deliverability, HTML/CSS email editing, and campaign analytics.

Nice to have

• B2B iGaming, SaaS, or fintech experience.
• Experience with ABM and enrichment tools (e.g., Clearbit, Apollo, Cognism, Breeze Intelligence).
• Knowledge of SQL, AI tools, or multilingual lifecycle campaigns.

Culture & Benefits

• Private health insurance.
• Sports benefits and a comprehensive mental health program.
• Free online English lessons and local language courses.
• Paid time off and maternity leave support.
• Referral program rewards and opportunities for upskilling, internal workshops, and professional conferences/corporate events.

Hiring process

• Communication is conducted only through official company channels.
• Interviews and evaluation steps are not specified in the posting.