Senior Principal Business Analyst (Gamedev)

TL;DR

Senior Principal Business Analyst (Gamedev): Defining commercial logic and growth frameworks for mobile gaming portfolios with an accent on marketing investment modeling, elasticity analysis, and forecasting. Focus on bridging the gap between complex analytical insights and strategic executive decision-mahirify.global to drive sustainable growth.

Company

hirify.global is a leading interactive entertainment company for the mobile world, known for iconic titles like Candy Crush and part of the Microsoft family.

What you will do

• Define commercial logic and frameworks for evaluating growth performance and investment opportunities.
• Set standards for interpreting analytical models including attribution, incrementality, and player-value.
• Shape forecasting and investment governance by assessing CPI, RPI, and marginal returns.
• Guide portfolio-level growth trade-offs across games, channels, and geographies.
• Connect marketing performance with product outcomes, monetization, and company-level growth.
• Drive executive decision-mahirify.global by translating complex analysis into clear strategic recommendations.

Requirements

• Advanced analytical and commercial thinhirify.global with experience in high-scale consumer businesses.
• Expertise in financial and growth metrics such as ROAS, payback, incrementality, and marginal returns.
• Strong background in elasticity, response curves, and scenario modeling.
• Technical fluency in SQL, Python, or R to challenge model logic and identify weak assumptions.
• Proven ability to influence cross-functional stakeholders including Marketing, Product, and Finance.
• Excellent executive communication skills to explain complex concepts to senior leadership.

Nice to have

• Experience in gaming, mobile apps, or digital entertainment.
• Knowledge of BigQuery, Looker, or Airflow.
• Experience worhirify.global closely with Finance teams on budget planning and investment cases.

Culture & Benefits

• Work within a globally recognized gaming company with over 20 years of history.
• Collaborate with diverse teams across multiple international hubs.
• Opportunity to influence strategic growth decisions for products with over 200 million monthly active users.
• Part of the Microsoft ecosystem, offering stability and scale.