Senior Business Analyst (Gamedev)

TL;DR

Senior Business Analyst (Gamedev): Driving early-stage exploration, hypothesis development, and rapid analytical prototyping for the PlayStation Plus subscription business with an accent on shaping ambiguous problems into structured analytical approaches. Focus on partnering with leadership and data science teams to accelerate the analytics pipeline and inform high-impact commercial decisions.

Company

A global leader in interactive and digital entertainment, best known for the PlayStation brand and its legacy of innovation.

What you will do

• Lead early-stage exploration of business problems to identify high-impact opportunities.
• Develop clear hypotheses and analytical frameworks to guide experimentation and modeling.
• Build lightweight prototypes to assess feasibility and generate directional insights.
• Partner with cross-functional stakeholders, including Product Managers and Data Scientists, to align analytical work with strategic priorities.
• Translate ambiguous business questions into structured problem statements.
• Contribute to the development of repeatable analytical approaches and AI-enabled workflows.

Requirements

• Bachelor’s degree in Business, Data Science, Computer Science, or a related field.
• 8+ years of experience in analytics, data science, or a related field.
• Proficiency in analytical tools such as SQL, Python, or R.
• Demonstrated ability to leverage AI-enabled tools to enhance analytical workflows.
• Strong analytical and problem-solving skills with experience navigating ambiguous business challenges.
• Experience in exploratory analysis, hypothesis development, and data-driven storytelling.

Nice to have

• Experience with experimentation concepts like A/B testing and causal inference.
• Background in forecasting and scenario modeling.
• Ability to influence decisions through data storytelling.
• Familiarity with data science workflows and collaboration with modeling teams.

Culture & Benefits

• Opportunity to work on one of the most recognizable entertainment brands in the world.
• Collaborative environment working at the intersection of business, analytics, and data science.
• Commitment to an inclusive and diverse workplace.
• Focus on innovation and delivering cutting-edge services to millions of users.