Social Media Director

Location: London, United Kingdom; hybrid workplace

Company

hirify.global is a global marketing consultancy creating brand-and-demand marketing programmes for clients operating in complex markets.

What you will do

• Translate global social media direction into regional, market, or divisional strategies, annual plans, priorities, and success measures.
• Lead governance, workflows, approvals, compliance, reporting standards, quality control, and delivery oversight across social media teams.
• Manage and develop senior social media managers, leads, managers, and specialist contributors across multi-team structures.
• Act as a senior client partner, supporting strategic counsel, commercial planning, account growth, proposals, pitches, and KPI-led reporting.
• Integrate social media programmes with PR, Paid Media, Creative, Analytics, and Client Services.
• Use data, audience insight, platform developments, testing, automation, and AI to improve performance and client outcomes.

Requirements

• 10+ years of experience in marketing, communications, social media, or digital marketing, including 6–8 years in social leadership roles.
• Experience managing multi-team social media structures and leading senior managers or equivalent roles.
• Proven ability to translate strategy into operational plans, governance, and high-quality delivery across multiple clients, markets, or business areas.
• Strong experience with complex, multi-platform social media programmes and integrated campaigns.
• Strong people management, coaching, communication, presentation, stakeholder management, and commercial judgement skills.
• Advanced knowledge of social platforms, content formats, audience engagement, performance measurement, workflow management, and quality control.

Nice to have

• Experience leading regional or multi-market social media programmes.

Culture & Benefits

• Hybrid working arrangements and paid time off.
• Continuous performance management with regular feedback and coaching.
• Training, learning programmes, and ongoing professional development.
• Cross-functional collaboration within a global team.
• Family-friendly policies, parental leave, wellbeing resources, and employee resource groups.
• Recognition programmes, social events, team-building activities, and ESG-focused initiatives.

Hiring process

• Application review and screening call.
• Hiring manager interview and technical challenge if applicable.
• Meet the team, decision, and onboarding.