PR Manager (DACH)

TL;DR

PR Manager (DACH): Manage earned media activation and corporate brand PR across DACH with an accent on media relations, agency coordination, and crisis communications. Focus on developing and executing PR campaigns, monitoring PR results, and advising senior leadership while ensuring impactful 360 communication across touchpoints.

Location: Frankfurt am Main, Germany (Frankfurt office; 2 days per week home working available)

Company

hirify.global is a global product design and technology company behind the Shark and Ninja brands.

What you will do

• Own the strategic direction, development, and execution of earned media activation across DACH.
• Develop and coordinate corporate brand PR strategy and execution across DACH.
• Manage external agency partners across DACH, including briefing, resourcing oversight, and ensuring campaigns meet business goals.
• Manage and oversee the PR budget allocation across DACH to drive impactful ROI.
• Coordinate internal stakeholders to create impactful 360 campaigns and provide strategic PR counsel to business and senior leadership.
• Handle media inquiries and high-level interview requests; create press release and byline content; manage crisis communications; monitor, analyze, and report PR results.

Requirements

• Proven working experience in public relations.
• Proven track record designing and executing PR campaigns at both local and national levels.
• Experience working in Germany.
• Fluency in German (local language of German).
• Experience managing agencies (or senior experience from an agency background).
• Exceptional writing and editing skills; comfortable as a company spokesperson for broadcast and print media interviews.

Culture & Benefits

• Open-plan office with modern facilities; home working available (2 days per week).
• 25 days holiday plus bank holidays.
• Benefits package including pension, healthcare, and dental cover.
• Staff discount across products.
• Learning programs and mentorship/coaching; DEI initiatives including global subcommittees and affinity groups.

Hiring process

• Interviews to assess PR campaign experience, media/agency management skills, and communication capabilities.
• Evaluation of writing/editing and spokesperson experience through role-relevant discussions.