Sr. Copywriter (Performance Marketing)

TL;DR

Sr. Copywriter (Performance Marketing): Creating high-performing copy for paid media, CRM, and digital channels across hirify.global's diverse portfolio with an accent on strategic storytelling and brand consistency. Focus on utilizing generative AI workflows to iterate on high-volume campaign variants and optimizing messaging based on data analytics.

Location: Must be based in the United States (Hybrid)

Salary: $90,750 - $188,750 per year

Company

A centralized shared services organization powering the visual and verbal identity of hirify.global’s iconic portfolio of products.

What you will do

• Write compelling performance marketing copy for paid media, CRM, landing pages, video, and social channels.
• Develop creative concepts and messaging strategies through collaborative brainstorming sessions.
• Collaborate cross-functionally with design, media, analytics, and product teams to deliver cohesive creative.
• Analyze campaign performance data to optimize messaging and improve engagement results.
• Manage multiple high-volume projects simultaneously while meeting strict deadlines.
• Implement generative AI workflows to rapidly iterate on campaign variants and localized components.

Requirements

• 7+ years of copywriting and creative development experience at an advertising agency or in-house brand.
• Bachelor's degree in Marketing, Communications, English, or equivalent professional experience.
• Proficiency in Figma and Google Workspace.
• Demonstrated experience using generative AI tools (e.g., Anthropic Claude, Gemini) for content optimization.
• Strong understanding of digital marketing channels and performance media best practices.
• Must be based in the United States to support hybrid work requirements.

Culture & Benefits

• Flexible hybrid work options with occasional in-person events.
• Comprehensive benefits including healthcare and a 401k plan.
• Practical perks such as backup childcare and education stipends.
• Inclusive culture supported by 11 Employee Resource Groups (ERGs).