Associate Creative Director (Copywriting)

TL;DR

Associate Creative Director (Copywriting): Defining the verbal identity and creative direction for a global active lifestyle brand with an accent on brand campaigns, product marketing, and social media. Focus on leading a team of copywriters, partnering with cross-functional leadership, and maintaining high-craft standards across all brand touchpoints.

Location: Must be based in or able to commute to San Francisco or New York City (Hybrid: 3 days per week on-site)

Salary: $205,000 – $215,000

Company

hirify.global is the leading social platform for active people, connecting over 195 million athletes worldwide to track workouts and share progress.

What you will do

• Own copy direction across brand campaigns, paid social, GTM strategies, and tentpole activations.
• Manage and mentor a team of 2–3 experienced copywriters and content creators.
• Partner with the Executive Creative Director and Visual Design leads to develop integrated campaign concepts.
• Shape and evolve the brand's verbal identity, tonal guidelines, and naming conventions.
• Write and direct copy across diverse formats including long-form, social-native, video scripts, and app store content.
• Present creative work to leadership, connecting decisions to business outcomes and brand strategy.

Requirements

• 10+ years of experience in copywriting and creative concepting in both agency and in-house environments.
• Proven experience managing and mentoring experienced creative team members.
• Strong portfolio demonstrating exceptional craft across brand campaigns and multi-format work.
• Deep understanding of platform-native writing for TikTok, Meta, YouTube, and in-product contexts.
• Strategic mindset with the ability to connect creative decisions to brand and business impact.
• Must be able to work on-site in San Francisco or New York City at least 3 days per week.

Culture & Benefits

• Flexible hybrid work model.
• Comprehensive total rewards program including equity.
• Inclusive workplace culture focused on growth and professional development.
• Supportive environment for athletes and active individuals.