Digital Marketing Campaign Professional Channel (B2B)

TL;DR

Digital Marketing Campaign Professional Channel (B2B): Delivering high-impact B2B marketing campaigns to drive customer acquisition and growth with an accent on end-to-end campaign management and stakeholder coordination. Focus on optimizing customer journeys using marketing automation and translating commercial objectives into data-driven targeting requirements.

Location: Must be based in London, Birmingham, Manchester or Bristol (Hybrid: 3 days in office, 2 days remote)

Company

hirify.global is a leading B2B powerhouse providing secure connectivity and collaboration platforms to 1.2 million business customers in the UK.

What you will do

• Manage end-to-end B2B marketing campaigns from briefing and planning through to execution and reporting.
• Own data targeting and personalisation briefs to deliver tailored customer experiences at scale.
• Coordinate cross-functional teams, including data, creative, and technology squads, to achieve campaign targets.
• Develop and test hypotheses within campaign activities to drive continuous optimization.
• Create creative briefs for both integrated TTL and digital-only marketing campaigns.
• Perform performance reporting for all activity delivered via Marketo and AC.

Requirements

• Proven experience in a direct response B2B marketing role.
• Strong knowledge of lead generation, lead scoring, lead nurturing, and customer journey mapping.
• Understanding of how marketing automation platforms function technically to build campaigns.
• Strong project management skills and experience coordinating multiple stakeholders.
• Ability to translate campaign objectives into specific audience targeting and personalisation requirements.
• Must be based in or able to work from London, Birmingham, Manchester, or Bristol.

Nice to have

• Experience in telecommunications, technology, or related B2B sectors.
• Proficiency with digital reporting tools such as Adobe Analytics, Google Analytics, or Tableau.
• Experience in customer journey orchestration and writing detailed data targeting briefs.

Culture & Benefits

• 10% on-target annual bonus and a market-leading pension scheme (10% employer contribution).
• Equalized maternity, paternity, and adoption leave (18 weeks full pay, 8 weeks half pay).
• Market-leading paid carers leave (up to 2 weeks).
• Access to a 24/7 online private GP for employees and immediate family.
• Discounted EE and BT products, including mobile and broadband.
• Flexible holiday purchase scheme.