Brand Manager (Valorant)

TL;DR

Brand Manager (Valorant): Leading strategic and tactical publishing across multiple markets to drive player engagement and business results with an accent on multi-market go-to-market planning and regional strategy. Focus on connecting product direction, esports delivery, and community initiatives to create authentic experiences for players.

Location: Must be based in Barcelona, Spain

Company

A global game developer dedicated to creating player-focused experiences and industry-leading titles.

What you will do

• Develop and own a cohesive multi-market publishing strategy aligned with global product goals.
• Translate global product priorities into tailored market plans to maximize engagement.
• Act as the primary publishing voice for the region in global product discussions.
• Lead integrated go-to-market plans connecting product beats, esports, and creator activations.
• Oversee large-scale budgets and make data-driven investment decisions.
• Build and align cross-disciplinary teams across publishing, esports, and creative functions.

Requirements

• 7+ years of experience in publishing, marketing, or product management.
• Proven track record leading high-impact, multi-market campaigns.
• Deep understanding of FPS gaming culture and the Valorant community.
• Fluent in English and Spanish.
• Strong leadership skills with experience managing cross-functional teams.
• Demonstrated ability to influence product direction through market insight.

Nice to have

• Experience driving publishing strategy for major game launches or live service products.
• Success integrating esports, live events, and cultural moments into brand strategies.
• Strong analytical skills for translating complex insights into actionable tactics.
• Experience mentoring and developing other publishing professionals.

Culture & Benefits

• Comprehensive medical, dental, and vision plans for employees and families.
• Retirement benefits with company match.
• Open paid time off policy to encourage work-life balance.
• Play fund to support personal relationship with games.
• Support for charitable donations of time and money.