Sales & Marketing Operations Specialist (CRM)

TL;DR

Sales & Marketing Operations Specialist (CRM): Supporting the delivery of consulting projects by optimizing CRM platforms and automating business processes with an accent on lead management, data attribution, and reporting. Focus on implementing marketing technology, leveraging AI-enabled workflows, and improving operational efficiency across diverse client environments.

Location: Must be based in Mexico

Company

hirify.global is a digital marketing agency providing comprehensive content and operational consulting services.

What you will do

• Configure and maintain CRM platforms including HubSpot, Salesforce, and Microsoft Dynamics.
• Design and improve lead management processes, including routing, scoring, and qualification.
• Build executive-level reporting dashboards and analytics to drive business decisions.
• Implement and troubleshoot lead tracking, attribution, and conversion measurement.
• Configure marketing and analytics platforms like GA4, GTM, and various advertising networks.
• Leverage AI tools to automate repetitive tasks and enhance client reporting.

Requirements

• Minimum 2 years of experience in Sales Operations, Revenue Operations, or Marketing Operations.
• Excellent written and verbal English communication skills.
• Proven experience with CRM platforms and marketing analytics tools.
• Understanding of lead tracking, attribution, and conversion measurement.
• Familiarity with AI tools and interest in applying them to business processes.
• Must be based in Mexico.

Nice to have

• Experience in a consulting or agency environment.
• Knowledge of CRM migrations, APIs, and automation platforms like Zapier or Make.
• Proficiency with BI tools such as Looker Studio, Power BI, or Tableau.
• Experience with sales intelligence platforms like ZoomInfo or LinkedIn Sales Navigator.

Culture & Benefits

• 100% remote work environment.
• Opportunity to work across multiple industries and client environments.
• Exposure to cutting-edge marketing technology and AI-driven workflows.
• Collaborative team culture involving sales, marketing, and technical departments.