Senior Product Manager - Credit Cards (Engagement & Retention)

TL;DR

Senior Product Manager - Credit Cards (Engagement & Retention): Lead a team of Product Managers and Product Strategy Analysts to drive customer engagement, retention, and commercial performance across a credit card portfolio with an accent on customer insight, behavioural analytics, and lifecycle propositions. Focus on designing multi-channel engagement programmes, reducing attrition, and delivering complex cross-functional initiatives across product, marketing, digital, data, technology, operations, and risk.

Location: Chester, Cardiff or Manchester

Salary: £78,098 - £91,880

Company

hirify.global is a UK financial services organization.

What you will do

• Lead a team responsible for customer engagement, retention, and commercial performance across the credit card portfolio.
• Use customer insight, behavioural analytics, and market trends to shape propositions, lifecycle strategies, and customer journeys.
• Identify opportunities to improve engagement, increase usage, and reduce attrition.
• Develop targeted customer propositions and multi-channel engagement programmes.
• Lead complex strategic initiatives in partnership with Marketing, Digital, Data, Technology, Operations, and Risk.
• Coach and develop Product Managers and Product Strategy Analysts to deliver innovative solutions and strong customer outcomes.

Requirements

• 5+ years of Product Management experience in cards, payments, lending, banking, or another complex regulated industry.
• 5+ years of experience delivering customer engagement, retention, or lifecycle strategies with measurable commercial outcomes.
• Strong experience using customer, behavioural, and portfolio data to identify opportunities and influence strategic decisions.
• Proven experience leading large cross-functional initiatives across Product, Marketing, Digital, Technology, Operations, and Risk.
• Strong commercial acumen managing performance against growth, engagement, retention, or profitability objectives.
• Excellent stakeholder management and influencing skills, including presenting recommendations to senior leaders.

Nice to have

• Experience in credit cards, consumer lending, payments, or retail banking.
• Experience with customer journey design, marketing technology, or digital engagement platforms.
• Experience leading, coaching, or developing colleagues in a product/portfolio/customer strategy environment.
• Knowledge of credit card marketing principles, sponsorship programmes, or card network activity.

Culture & Benefits

• Hybrid working: at least two days per week (or 40% of time) in one of the office sites.
• Job share option available.
• Pension contribution up to 15%.
• Annual performance-related bonus and share schemes including free shares.
• 30 days’ holiday plus bank holidays, wellbeing initiatives, and generous parental leave policies.
• Reasonable adjustments during recruitment and workplace adjustments for colleagues with disabilities.

Hiring process

• Apply for the role and complete the recruitment steps through hirify.global’s hiring process.
• Expect evaluation of product leadership experience, data-driven strategy, and stakeholder influence.