Marketing Performance Manager (Fintech)

TL;DR

Marketing Performance Manager (Marketing Analytics): Evaluating the impact of marketing activity across Digital, Social, CRM, and ATL channels with an accent on measurement frameworks and post-campaign analysis. Focus on translating complex data into strategic recommendations to optimize marketing investment and effectiveness.

Location: Hybrid (Leeds, Bristol, Chester, Edinburgh, or Halifax). Must spend at least two days per week (40% of time) at one of the office sites.

Salary: £61,344 - £68,160

Company

hirify.global is a major UK financial institution rebooting its brand to build the future of finance.

What you will do

• Evaluate the impact of marketing activity across all channels including Digital, Social, CRM, and ATL.
• Lead the development of measurement frameworks and conduct detailed post-campaign analysis.
• Provide actionable insights and strategic recommendations to shape future marketing strategies for consumer teams.
• Partner with analytics, full-funnel marketing, and media agency teams to continuously improve performance.
• Monitor and integrate emerging marketing trends and benchmarks to ensure competitive strategies.

Requirements

• Proven experience in an analytical marketing role focusing on portfolio performance, modelling, or insights.
• Deep understanding of marketing metrics, measurement frameworks, attribution models, and marketing mix modelling.
• Strategic and commercial mindset with the ability to communicate complex data clearly to collaborators.
• Must be based in or able to commute to Leeds, Halifax, Bristol, Chester, or Edinburgh for hybrid work.

Nice to have

• Experience designing and evaluating cross-channel tests, experiments, and scenario planning.
• Proficiency in Google Analytics (GA4), Adobe Analytics, Excel, and Power BI.

Culture & Benefits

• Hybrid working model with flexible hours and workplace adjustments for disabilities.
• Generous pension contribution of up to 15%.
• Annual performance-related bonus and employee share schemes.
• 30 days’ holiday in addition to bank holidays.
• Comprehensive wellbeing initiatives and generous parental leave policies.