Growth Marketing Lead (AI-Native)

Location: Israel

Company

hirify.global is creating the Agentic HR category with an AI-native platform and a hands-on, experiment-driven operating model.

What you will do

• Own pipeline generation targets, growth strategy, channel mix, budget allocation, and the experimentation framework.
• Design and run demand generation across paid, organic, content, email, webinars, ABM, events, and executive roundtables.
• Build AI-native growth motions including intent-triggered outbound, AEO/GEO, signal-based plays, and agent-run workflows.
• Design, build, and maintain workflows in Clay, Claude, n8n, Qualified, HubSpot, and Salesforce.
• Define key metrics, establish reporting, and present pipeline performance and spend efficiency to leadership.
• Partner with the C-suite, Sales, Alliances, and Product to improve positioning, conversion, and company strategy.

Requirements

• 4+ years of experience in growth marketing or demand generation at a B2B SaaS or AI-native company.
• Experience owning a pipeline number and running demand motions for both mid-market and enterprise audiences.
• Hands-on experience building agentic workflows with Claude, n8n, Gumloop, Lindy, or similar tools.
• Experience with Clay, AI SDRs, and AI-assisted development tools such as Lovable or Replit.
• Hands-on Salesforce and HubSpot experience, with strong funnel analytics and reporting skills.
• Excellent communication skills and the ability to create content and positioning for a technical, category-defining product.

Nice to have

• Experience marketing a genuinely new category or an agentic/AI product.

Culture & Benefits

• Hands-on ownership is valued over separating strategy from execution.
• Fast experimentation, direct communication, and low bureaucracy are core operating principles.
• Close collaboration with the C-suite provides latitude to test, ship, and scale growth initiatives.
• Growth experiments directly influence company strategy from the start.