обновлено 17 дней назад
CRM Lead (Mobile Gaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM Lead (Mobile Gaming) (CRM, lifecycle marketing): Owning retention strategy and multi-channel push and email campaigns across a global mobile game portfolio with an accent on player engagement, campaign automation, and performance analytics. Focus on building A/B testing playbooks, using AI to automate CRM operations, and turning complex campaign data into strategies that improve retention and revenue.
Location: Hybrid role in Tel Aviv, Israel
Company
is a mobile game company providing entertainment to millions of players worldwide.
What you will do
- Own and continuously evolve CRM strategy across the game portfolio.
- Plan, execute, and optimize push and email funnels across the player lifecycle.
- Partner with Social, Monetization, and Product teams on integrated cross-channel campaigns.
- Build dashboards and performance reports that convert campaign data into strategic insights.
- Lead A/B testing of messaging, timing, and segmentation, turning successful experiments into repeatable playbooks.
- Use AI tools to automate campaign briefs, copy and art variations, QA, and reporting.
Requirements
- 2+ years of experience in CRM, marketing automation, or lifecycle marketing.
- Hands-on experience with CRM platforms such as Braze, OneSignal, or similar tools.
- Practical experience using AI tools to streamline marketing workflows.
- Strong communication skills and experience working with cross-functional stakeholders.
- Strong analytical skills and the ability to turn complex datasets into strategic decisions.
- Full professional proficiency in English, written and spoken.
Nice to have
- Experience in gaming or B2C mobile applications.
Culture & Benefits
- Hybrid work format in Tel Aviv.
- Cross-functional collaboration across CRM, Social, Monetization, and Product teams.
- Focus on continuous experimentation, automation, and measurable growth.
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