CRM Lead (Gamedev)

TL;DR

CRM Lead (Gamedev): Owning retention strategy and multi-channel campaign execution for a global mobile game portfolio with an accent on push and email journeys. Focus on leveraging AI tools for automation, executing A/B tests, and integrating cross-channel campaigns to drive player engagement.

Location: Hybrid (Tel Aviv, Israel)

Company

One of the world's fastest-growing mobile game companies providing entertainment to millions of players across the globe.

What you will do

• Own and evolve the CRM strategy to directly drive player engagement, retention, and revenue.
• Plan, execute, and optimize multi-channel push and email funnels across the entire player lifecycle.
• Partner with Social, Monetization, and Product teams to deliver integrated 360° cross-channel campaigns.
• Build performance dashboards and transform raw campaign data into actionable strategic insights.
• Lead continuous A/B testing on messaging, timing, and segmentation to create scalable playbooks.
• Utilize modern AI tools to automate campaign briefs, copy/art variations, QA, and reporting.

Requirements

• 2+ years of experience in CRM, marketing automation, or lifecycle marketing.
• Hands-on experience with leading CRM platforms such as Braze, OneSignal, or similar.
• Practical experience using AI tools to streamline workflows, including copywriting and report generation.
• Strong analytical skills with the ability to work with complex datasets for strategic decision-making.
• Full professional proficiency in English (written and spoken).
• Ability to work in a hybrid setup in Tel Aviv, Israel.

Nice to have

• Experience in Gaming or B2C mobile apps.