Lead Product Marketing Manager (HR Tech)

TL;DR

Lead Product Marketing Manager (HR Tech): Owning product marketing for Payroll AU, including messaging frameworks and GTM planning with an accent on regulatory compliance and commercial opportunity. Focus on translating complex payroll details into senior-ready narratives and driving category win strategies.

Location: Hybrid (Sydney)

Company

hirify.global is a workforce management platform specializing in scheduling and payroll solutions for businesses.

What you will do

• Build and maintain a differentiated messaging framework for Payroll AU with defined ICPs grounded in market insight.
• Lead end-to-end GTM planning and campaign execution, from segment strategy to post-campaign outputs.
• Produce concise, usable sales enablement materials and ensure effective adoption by the sales team.
• Collaborate cross-functionally with design, lifecycle, content, sales, and success teams to ensure a cohesive experience.
• Act as the primary source of truth for Payroll AU health, providing reporting and insights to shape the product roadmap.
• Translate complex payroll and compliance details into clear, senior-ready narratives.

Requirements

• 5–7 years of experience in product marketing or strategic GTM roles, preferably in B2B SaaS.
• Experience leading high-impact product launches across multiple markets.
• Must be based in Sydney to support the hybrid work model.
• Strong business acumen and comfort with data, including opportunity sizing and funnel metrics.
• Proven ability to influence cross-functional stakeholders in a matrixed organization.
• Experience in payroll, HR tech, or other regulated product categories is preferred.

Culture & Benefits

• Senior IC role offering significant autonomy and scope to shape the product category.
• Structured environment where you build frameworks from the ground up rather than executing existing briefs.
• Clear expectations paired with professional support to achieve high-impact results.
• Access to company-wide employee perks.