Lifecycle & CRM Manager (Fintech)

TL;DR

Lifecycle & CRM Manager (Fintech): Driving active customer engagement and maximizing lifetime value through intelligent segmentation and behavior-triggered communications with an accent on retention strategies and churn reduction. Focus on building predictive models to identify churn risk and optimizing real-time engagement campaigns based on trading behavior.

Location: Hybrid - 3 days per week in office (Singapore)

Company

IG is a FTSE 100 fintech operating across five continents, serving over 700,000 clients in retail trading and investment.

What you will do

• Design and implement real-time engagement campaigns based on trading behavior and market events.
• Optimize trigger logic, timing, and frequency to maximize user engagement.
• Develop retention strategies and predictive models to identify and prevent customer churn.
• Execute winback campaigns to reactivate dormant and lapsed customers.
• Conduct A/B testing on messaging and channel strategies for triggered communications.
• Collaborate with product and analytics teams to identify key engagement moments.

Requirements

• 3+ years of experience designing lifecycle campaigns in CRM/marketing automation platforms.
• Advanced proficiency with SQL and marketing analytics tools.
• Proven experience building predictive models or working with predictive analytics.
• Strong knowledge of customer lifecycle marketing and engagement frameworks.
• Experience with real-time decisioning and event-based marketing.
• Must be based in Singapore

Nice to have

• Familiarity with financial services products and trading behavior.