Marketing Data Analyst (Fintech)

TL;DR

Marketing Data Analyst (Fintech): Analyzing marketing data to drive insights, optimize campaigns, and improve effectiveness across marketing initiatives with an accent on customer acquisition, LTV, and attribution. Focus on building automated data pipelines, designing A/B testing programs, and advising senior stakeholders to shape marketing strategy.

Location: Hybrid (3 days in office), City of London, United Kingdom

Company

A FTSE100 fintech operating across five continents, serving over 700,000 clients in retail trading and investment.

What you will do

• Analyse marketing campaign performance across digital channels.
• Provide insights on customer acquisition, LTV, attribution, engagement, and retention.
• Support segmentation and targeting strategies through data analysis.
• Build automated data pipelines and Looker dashboards to enable data self-service.
• Act as the primary point of contact and domain owner for all marketing data questions.
• Collaborate with product managers and engineers to deliver significant commercial impact.

Requirements

• Strong background in marketing analytics with experience owning end-to-end strategy.
• Proven expertise in experimentation, A/B testing, and attribution modeling.
• Deep hands-on experience with the marketing analytics stack (GA, GTM, Braze, AppsFlyer, Firebase).
• Proficiency in SQL and experience modifying/maintaining data pipelines (DBT, Airflow or equivalent).
• Strong visualization skills using Looker for building self-serve reporting.
• Ability to influence and advise senior/executive stakeholders using data to shape strategy.

Culture & Benefits

• Flexible Benefits Package (12% on top of salary).
• Private medical cover for employee and family.
• Life insurance and contribution to gym memberships.
• 28 total days off (including 25 days holiday, birthday off, and volunteering days).
• Unlimited access to LinkedIn Learning and tailored development programs.
• Inclusive environment with employee-led diversity networks and ESG initiatives.