Social Insights & Research Lead (Marketing)

TL;DR

Social Insights & Research Lead (Marketing): Driving marketing effectiveness and strategic decision-making through advanced social listening and consumer research with an accent on synthesizing complex data into actionable insights. Focus on designing qualitative and quantitative studies, managing rapid intelligence reporting, and leveraging AI to optimize global marketing initiatives.

Location: Must be based in the US (San Francisco hub available for hybrid work).

Salary: $150,000–$230,000 USD

Company

Canva is a global design platform empowering the world to create and share visual content.

What you will do

• Run social listening analysis to track campaign performance, cultural trends, and competitor activity.
• Design and execute qualitative and quantitative research, including surveys and audience studies.
• Produce rapid intelligence reports and dashboards for key launches and competitive moments.
• Translate complex data into clear, stakeholder-ready insights and strategic recommendations.
• Collaborate with global teams to ensure consistency in reporting frameworks.
• Support social content measurement and optimization in partnership with marketing and growth teams.

Requirements

• 8+ years of experience in social listening, market research, or consumer insights.
• Hands-on experience with social listening tools such as Meltwater or Sprout Social.
• Proficiency in running both qualitative and quantitative research and survey design.
• Strong data storytelling skills with the ability to synthesize large amounts of unstructured data.
• Expert understanding of social platforms and audience behavior across major channels.
• Experience using AI within workflows to improve efficiency and effectiveness.

Culture & Benefits

• Competitive, market-informed compensation with internal equity focus.
• Flexible work environment with trust-based autonomy.
• Opportunity to work at the intersection of data, culture, and strategy.
• Collaborative global team environment.
• Commitment to fairness and reasonable adjustments during the hiring process.