Creative Strategist (AI)

TL;DR

Creative Strategist (AI): Driving creative innovation and performance for a B2C mobile application with an accent on AI-powered campaign optimization and rapid prototyping. Focus on analyzing global creative best practices, managing external production, and implementing A/B testing strategies to maximize ROI across major digital ad channels.

Location: Must be based in or able to work from Lisbon, Portugal (Hybrid)

Salary: €31,800 – €44,000 yearly

Company

NIQ is the world’s leading consumer intelligence company, delivering a complete understanding of consumer buying behavior through advanced analytics and state-of-the-art platforms.

What you will do

• Analyze global creative performance across Meta, TikTok, Google, and DSP channels to identify optimization levers.
• Integrate AI tools and agents into the creative process to accelerate testing and production.
• Generate innovative concepts for Paid Ads, UGC, and influencer campaigns.
• Manage the recruitment and handling of external freelancers and agencies for content production.
• Define and implement A/B testing philosophies and daily budget allocation strategies based on ROAS, CPI, and CPA.
• Train marketing teams on automation and AI tools while serving as an internal reference for new technologies.

Requirements

• 3-5 years of experience in creative strategy and performance marketing for B2C mobile applications.
• Proven ability to learn and rapidly experiment with new generative AI and AI agent tools.
• In-depth understanding of social ads algorithms and creative automation tools.
• Fluent English is essential.
• Strong project management skills and ability to manage external creative talent.
• Bachelor's or Master's degree in Marketing, Communications, or a related field.

Culture & Benefits

• Flexible working environment.
• Access to LinkedIn Learning for professional development.
• Employee Assistance Program (EAP).
• Volunteer time off.
• Inclusive workplace committed to diversity and equity.