Customer Marketing Manager (Edtech)

TL;DR

Customer Marketing Manager (Edtech): Planning and executing multichannel marketing campaigns for K12 education products with an accent on data-driven optimization and strategic alignment. Focus on managing online and offline lead generation, controlling budgets, and coordinating cross-functional project teams.

Location: Warsaw

Company

A leading K12 European learning company operating in 12 countries, providing printed and digital learning content and platforms for millions of students.

What you will do

• Plan, execute, and analyze the effectiveness of online and offline marketing campaigns across social media, email, and digital channels.
• Co-create marketing strategies for key markets and customer segments in collaboration with Business Managers.
• Coordinate internal project teams (digital, content, sales) and manage external agencies.
• Manage marketing budgets, control project costs, and define key performance indicators (KPIs).
• Monitor campaign results and optimize activities based on data-driven insights.
• Maintain visual consistency and communication in line with brand identity.

Requirements

• At least 5 years of experience in marketing, specifically managing campaigns and projects independently.
• Proven experience in running multichannel campaigns (online and offline).
• Practical knowledge of Google Analytics, Meta Ads, Piwik, and CRM systems.
• Ability to manage budgets and make decisions based on data.
• Proficiency in project management tools such as Monday.com, Trello, Asana, or Jira.
• Excellent organizational skills and the ability to manage multiple simultaneous projects.

Nice to have

• Experience in ed-tech, media & entertainment, creative agencies, startups, or consumer goods.

Culture & Benefits

• Opportunity to shape the future of primary, secondary, and vocational education.
• Collaborative environment working with diverse, multi-skilled teams.
• Commitment to inclusion and diversity as an equal opportunity employer.
• Work within a large-scale European organization impacting over 25 million students.