GTM Enablement Lead (AI)

TL;DR

GTM Enablement Lead (AI): Orchestrating the go-to-market strategy and operational efficiency for an AI-driven home care platform with an accent on automating GTM workflows and knowledge management. Focus on designing AI-powered systems to eliminate manual processes, scaling institutional knowledge, and accelerating product fluency across sales and customer success teams.

Location: Hybrid for Austin-based employees and remote for candidates outside

Company

hirify.global is a hyper-growth startup transforming home care through the use of agentic AI.

What you will do

• Unify GTM strategy and consistent messaging across Sales, Marketing, Customer Success, and Product teams.
• Convert technical product releases into AI-driven workflows and actionable materials.
• Design and lead training sessions to build product fluency and sales excellence across the organization.
• Build and automate the internal Knowledge Base to serve as the company's single source of truth.
• Identify and redesign manual or broken GTM processes into AI-powered automated workflows.
• Evaluate and prototype emerging AI tools to create measurable business impact and ROI.

Requirements

• Deep fluency in GTM functions, specifically how Sales, Marketing, and CS operate.
• AI Native: Proven ability to build autonomous workflows and integrate AI tools into daily operations.
• Experience working in B2B startups or early-stage companies.
• Systems thinking mindset with the ability to design scalable automation solutions.
• Strong project management discipline and ability to execute initiatives independently.
• Expert communication skills to simplify complex information for both sales reps and executives.

Culture & Benefits

• Opportunity to make a real impact in a hyper-growth startup environment.
• Global, collaborative team culture.
• Flexible hybrid work model.
• Inclusive environment that celebrates diversity and equal opportunity.