Principal Product Marketer (AI)

TL;DR

Principal Product Marketer (AI/Martech): Leading GTM strategy and positioning for an AI-first marketing intelligence platform with an accent on AI-driven competitive intelligence and VOC synthesis. Focus on bridging PLG and SLG motions and rebuilding PMM infrastructure around AI agents.

Location: Hybrid (Specific location not mentioned)

Company

hirify.global builds an end-to-end marketing intelligence platform that streamlines data for over 200,000 businesses to turn data into actionable insights.

What you will do

• Own positioning, messaging, and GTM strategy across assigned product areas, with a primary focus on the AI surface.
• Design and operate AI-driven agent workflows for continuous competitive monitoring and VOC synthesis.
• Develop and maintain sales and CS enablement assets as living documents that evolve with the product.
• Establish cross-functional signal loops with CX, Sales, Partners, and Support to align positioning with market reality.
• Provide strategic GTM input to the GTM Council to align launch sequencing and narrative.

Requirements

• 8+ years of B2B SaaS product marketing experience with end-to-end GTM ownership.
• Genuine AI fluency with demonstrated experience building agents and automated workflows.
• Expertise in positioning and narrative frameworks, such as April Dunford and JTBD.
• Deep domain experience in martech, adtech, or data/analytics.
• Strong strategic instinct for both Product-Led Growth (PLG) and Sales-Led Growth (SLG) motions.

Culture & Benefits

• AI-first environment where AI handles execution, allowing the PMM team to focus on high-level strategic and narrative work.
• Collaborative structure using "SuperPods" (cross-functional squads) for end-to-end product growth.
• A multicultural team of 400+ growth-minded people operating on trust and transparency.
• Commitment to an inclusive workplace where diversity is valued and treated fairly.
• Mission-driven culture focused on making data a marketing superpower.