Funnel Optimization Manager (iGaming)

TL;DR

Funnel Optimization Manager (iGaming): Analyzing and optimizing end-to-end user journeys from acquisition to repeat deposits with an accent on conversion rate optimization and LTV. Focus on developing growth hypotheses, conducting A/B tests, and collaborating with cross-functional teams to improve the product funnel.

Location: Remote or Hybrid. Must be based in Armenia, Cyprus, Georgia, Poland, Portugal, Serbia, or Ukraine

Company

Global iGaming and Betting group with a multicultural team of professionals across development, marketing, and operations.

What you will do

• Analyze end-to-end funnels from traffic acquisition to repeat deposits.
• Optimize the Traffic → Landing Page → Registration → First Deposit → Retention flow.
• Develop and implement growth hypotheses in collaboration with Product, Traffic, and Retention teams.
• Design, launch, and analyze A/B tests to identify and prioritize optimization opportunities.
• Perform competitor analysis and audit creatives, landing pages, and user scenarios.
• Prepare detailed requirements for development teams and provide recommendations for funnel localization across different GEOs.

Requirements

• 2+ years of experience in iGaming, Betting, Affiliate Marketing, or Media Buying.
• Strong understanding of acquisition, conversion, and retention funnels.
• Proficiency in key metrics: CTR, CPM, CPA, eCPA, Reg2FD, FD2RD, Retention, LTV, and ROI.
• Experience working with large datasets and designing A/B tests.
• Ability to collaborate with cross-functional teams including Product, Traffic, and Country managers.
• Must be based in one of the supported countries (Armenia, Cyprus, Georgia, Poland, Portugal, Serbia, or Ukraine)

Culture & Benefits

• Remote or hybrid work options with offices in Warsaw, Limassol, Kyiv, Almaty, and Yerevan.
• Modern corporate equipment based on macOS or Windows and corporate health insurance.
• Paid vacations, sick leave, and personal event days.
• Educational programs, compensation for external education, and free internal English courses.
• Wellness perks including yoga classes and an in-house Travel Service.
• Diverse internal activities, gamification, and regular company team-building events.