CRM Executive (Media)

TL;DR

CRM Executive (Media): Delivering multi-channel CRM campaigns across email, SMS, push, and in-app channels for major audio brands with an accent on audience engagement and data-led customer experiences. Focus on optimizing lifecycle marketing and managing stakeholder relationships across a diverse brand portfolio.

Location: Hybrid (London, UK) - 1 office day per week required

Company

One of Europe's largest publishers and media businesses, operating over 150 radio and podcast brands across nine countries.

What you will do

• Deliver multi-channel CRM campaigns across email, SMS, push, and in-app channels.
• Collaborate with brand stakeholders to support marketing plans and influence CRM strategy.
• Coordinate the production, deployment, and scheduling of campaigns.
• Perform reporting and performance analysis to identify engagement opportunities.
• Support the evolution of lifecycle-led marketing activities across the audio portfolio.

Requirements

• Proven experience in CRM campaign management.
• Proficiency with CRM and email marketing platforms.
• Strong stakeholder management and communication skills.
• Analytical thinking and commercial awareness.
• Must be based in the UK for hybrid work in London

Nice to have

• Experience with Braze.
• Multi-channel CRM experience.
• Interest in audio, media, or entertainment brands.

Culture & Benefits

• 28 days holiday plus bank holidays and 2 volunteer days.
• Professional development via the Bauer Academy.
• Enhanced Maternity, Adoption, Paternity, and Shared Parental Leave Pay.
• Opportunities for flexible working.