General Manager (Marketing SaaS)

TL;DR

General Manager (Marketing SaaS): Building and leading a new standalone business unit from the ground up with an accent on P&L ownership, go-to-market strategy, and service model design. Focus on operating in founder mode to scale a turnkey CRM growth engine that integrates AI-powered technology with managed marketing services.

Location: Must be based in NYC

Company

hirify.global is a leading AI-powered CRM marketing platform recognized as a Gartner Magic Quadrant Visionary, serving global brands with advanced personalization and campaign efficiency.

What you will do

• Own the full P&L, business strategy, and go-to-market execution for the new business unit.
• Lead early-stage business development, sales efforts, and client relationship building.
• Define and iterate on the end-to-end customer offering, combining technology, AI, and managed CRM services.
• Operate in founder mode to build the operating playbook and scale the business model.
• Execute hands-on across all functions, from sales and delivery to operational problem-solving.
• Build and lead the initial team as the business grows and proves its value.

Requirements

• Must be based in NYC.
• Proven leadership experience in CRM, lifecycle marketing, or marketing services/consulting environments.
• Strong background in business development, commercial initiatives, or launching new service offerings.
• Strategic thinker with a highly execution-oriented mindset and ability to own P&L.
• Founder-mode mindset: resourceful, proactive, and comfortable with ambiguity.
• Excellent communication, storytelling, and stakeholder management skills.

Culture & Benefits

• Rare opportunity to build a new business from scratch within an established, successful technology company.
• High level of autonomy to shape the identity, operating model, and commercial strategy of the new unit.
• Access to hirify.global’s existing technology, AI capabilities, and market presence.
• Environment that encourages ownership, growth, and internal promotion.
• Equal opportunity employer committed to diversity and inclusion.