Programmatic Lead (Adtech)

TL;DR

Programmatic Lead (Adtech): Defining and executing the programmatic advertising strategy for a high-growth tech ecosystem with an accent on operational excellence, supply quality, and adtech stack management. Focus on building scalable programmatic infrastructure, activating first-party data, and driving performance across global campaigns.

Location: Must be based in Melbourne, Australia (Onsite)

Company

A high-growth, high-velocity tech company behind popular brands like Stake and KICK, focused on building the future of fearless tech.

What you will do

• Own the end-to-end programmatic ecosystem, including campaign architecture, bid management, and frequency strategy.
• Govern inventory quality, manage SSP partnerships, and oversee Private Marketplace deals.
• Lead relationships with core adtech vendors, including DSPs, verification tools, and measurement platforms.
• Partner with CRM and data teams to activate first-party audiences and navigate identity/privacy changes.
• Mentor and grow the programmatic team while acting as the internal center of excellence.
• Identify and pilot emerging channels like CTV, OTT, and DOOH to support business growth.

Requirements

• 5+ years of hands-on programmatic advertising experience, with at least 2 years in a lead or senior role.
• Deep expertise in major DSPs (The Trade Desk preferred) and ad verification tools.
• Strong understanding of programmatic supply, including SSPs, exchanges, and deal types.
• Proven experience activating first-party data and CRM audiences.
• Solid grasp of digital measurement, attribution, and analytics tools like GA4, Looker, or Tableau.
• Must be able to work full-time from our Melbourne office.

Nice to have

• Passion for sports and entertainment.
• Experience in gaming, entertainment, or regulated industries.
• Exposure to affiliate or performance marketing ecosystems.

Culture & Benefits

• Competitive market-synced pay with a performance-based bonus scheme (up to 20%).
• High-value referral bonus program.
• Daily catered breakfast, in-house baristas, and fully stocked snack walls.
• Modern office environment featuring pool tables, gaming consoles, and an F1 simulator.
• Strong focus on career progression with internal promotion opportunities.