Senior Performance Marketing Specialist (Programmatic)

TL;DR

Senior Performance Marketing Specialist (Programmatic): Architecting and managing high-performing digital campaigns across programmatic channels with an accent on data-led testing frameworks and expert management of marketing spend. Focus on bridging technical execution with strategic planning to elevate product performance and optimize ROAS across multiple gaming brands.

Location: Must be based in Sydney, Australia (Hybrid role)

Company

hirify.global is an interactive entertainment company that harnesses technology and creativity to deliver world-class, free-to-play social games.

What you will do

• Execute end-to-end omnichannel campaigns across self-service and managed DSPs to meet acquisition and retention targets.
• Manage daily budget allocations, bid strategies, and cross-exchange pacing to maximize ROAS.
• Lead real-time campaign adjustments, including site-list pruning and PMP deal health checks.
• Own relationships with DSP partners, agencies, and media vendors to scale efforts and test emerging channels.
• Translate complex auction data into actionable growth insights for all brands.
• Develop data-driven persona frameworks to refine segment definitions and improve player LTV.

Requirements

• 3+ years of experience in Acquisition or Performance Marketing with a focus on Programmatic.
• Demonstrated experience in the ad tech industry, including ad serving and management technologies.
• Working knowledge of DSP platforms such as TTD, Amazon, DV360, Adobe, Xandr, or Mediamath.
• Proficiency in Adserving and MMP tools like CM360, Flashtalking, Appsflyer, or Firebase.
• Strong understanding of analytical tools including GA4, DoubleVerify, and IAS.
• Experience with CDPs and DMPs.

Culture & Benefits

• Commitment to a diverse and inclusive work environment.
• Focus on flexibility to support a healthy work-life balance.
• Opportunities for professional growth, learning, and career advancement.
• Competitive compensation packages and comprehensive benefits.
• Collaborative team culture driven by passion and player-first values.