Growth Marketing Manager (Gamedev)

TL;DR

Growth Marketing Manager (Mobile Games): Driving mobile growth through data-driven user acquisition, creative strategy, and ASO for top-grossing games with an accent on conversion funnel optimization and creative roadmaps. Focus on maximizing ROAS and LTV while leveraging machine learning and AI across the user lifecycle.

Location: On-site in Culver City/Los Angeles, CA (5 days a week)

Company

hirify.global is a mobile game developer focused on creating and operating top-grossing mobile titles.

What you will do

• Manage significant marketing budgets across social channels, ad networks, and DSPs to maximize growth and profitability.
• Own the end-to-end UA creative strategy, building performance-driven roadmaps and testing new formats to lower CPIs.
• Define and execute ASO strategies, leading organic growth through keyword optimization and A/B testing store assets.
• Optimize channel, creative, and store performance focusing on ROAS, LTV, ARPU, and organic multiplier.
• Manage advertising and ASO vendor partnerships and evaluate new acquisition channels based on market intelligence.
• Collaborate with studios, creative services, and lifecycle marketing teams for a holistic growth approach.

Requirements

• 3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing.
• Proven track record of owning creative strategy and ASO for mobile apps or games.
• Hands-on experience running campaigns on Meta Ads, Google AC, AppLovin, and using tools like AppTweak.
• High proficiency in Excel or Google Sheets; knowledge of SQL, Databricks, and Tableau is a plus.
• BA/BS Degree in Marketing, Finance, Economics, or equivalent quantitative fields.
• Must be based in Los Angeles for on-site work (5 days a week).

Nice to have

• Knowledge and passion for mobile games.