Copywriter (Fintech)

TL;DR

Copywriter (Fintech): Creating engaging multi-channel content and UX copy for investors and traders with an accent on distilling complex financial concepts into clear messaging. Focus on conceptual thinking, brand tone of voice consistency, and producing high-performance creative within regulated industry guidelines.

Location: Hybrid in London, UK (3 days office / 2 days remote)

Company

IG is a FTSE 100 fintech operating across five continents, serving over 1.3m customers and handling billions of dollars in transactions.

What you will do

• Develop conceptually strong copy for social (organic and paid), OOH, email, in-app, web, landing pages, and long-form educational content.
• Apply and protect the brand's tone of voice, adapting the register from provocative to instructional based on the audience.
• Collaborate with designers and motion designers to ensure copy and creative work as a single, cohesive idea.
• Support CRM initiatives with customer-focused messaging tailored to different segments and journey stages.
• Write performance copy for acquisition campaigns including paid social, display, and landing pages.
• Proofread and quality-check all copy to the highest standard while managing multiple briefs autonomously.

Requirements

• Significant copywriting experience with a strong conceptual portfolio demonstrating ideas, not just execution.
• Proven multi-channel output across social, OOH, email/CRM, web/UX, print, and video scripts.
• Experience working within a regulated industry (e.g., financial services, pharma, energy, telco).
• Must be based in or able to work from the London office on a hybrid basis.
• Excellent grammar, proofreading skills, and meticulous attention to detail.

Nice to have

• Experience writing specifically for investors, traders, or similar financial audiences.
• Understanding of SEO, CRM segmentation, and performance-led creative principles.
• Experience spanning both agency and in-house environments.
• Familiarity with content management systems and digital production workflows.

Culture & Benefits

• Competitive salary with a 12% flexible benefits package.
• Private medical cover for employees and their families, plus life insurance.
• 28 days total holiday (including birthday and volunteering days) with options to buy or sell days.
• Contribution to gym memberships and unlimited access to LinkedIn Learning.
• Employee-led diversity networks (LGBTQ+, Women’s, Black, and Parents & Carers) with dedicated annual budgets.
• Enhanced primary, secondary, and shared parental pay and leave.