Creative Copywriter (Telecoms)

TL;DR

Creative Copywriter (Telecoms): Developing original and strategically grounded campaign concepts and brand-defining copy for multiple channels with an accent on integrated creative development and tone of voice. Focus on solving business problems through bold ideation and crafting high-impact communications for major consumer brands.

Location: Hybrid working - 3 days in the office (London), 2 remote

Salary: Competitive

Company

hirify.global is the UK's leading communications group and the holding company behind brands including BT, EE, Openreach, and Plusnet.

What you will do

• Partner with an Art Director to generate original, integrated campaign ideas where concept drives both visuals and words.
• Craft high-impact, brand-defining copy across TV, digital, social, print, OOH, CRM, retail, and experiential formats.
• Critically interrogate briefs to identify core business problems and create culturally relevant, audience-focused content.
• Present and sell creative ideas to stakeholders with clarity and confidence to secure buy-in.
• Maintain ownership of copy quality and brand integrity, ensuring consistency with the defined tone of voice.

Requirements

• Proven experience as a Copywriter within an advertising agency, creative studio, or in-house team.
• Strong portfolio demonstrating conceptual thinking and copy craft across multiple channels.
• Ability to develop integrated campaign ideas rather than just individual executions.
• Experience working in a close creative partnership with an Art Director.
• Must be based in or able to work from London (Hybrid: 3 days onsite).

Nice to have

• Experience in telecoms, technology, or complex B2C categories.
• Industry-recognized creative awards (e.g., D&AD, Cannes, The Drum).
• Experience writing scripts for TV or digital video production.
• Previous brand-side or in-house agency experience.

Culture & Benefits

• 10% on-target annual bonus.
• Market-leading pension scheme with 10% employer contribution.
• Comprehensive parental leave: 18 weeks full pay and 8 weeks half pay.
• Healthcare perks including 24/7 access to an online private GP.
• Discounts on BT and EE mobile and broadband products.
• Holiday purchase scheme and paid carers leave.