Digital Marketing Specialist (Performance Marketing)

TL;DR

Digital Marketing Specialist (Performance Marketing): Executing and scaling digital marketing campaigns across paid search, organic, and social channels with an accent on Google Ads optimization and SEO growth. Focus on improving ROAS, CPA, and organic traffic through data-driven testing and GA4 analysis.

Location: Remote (Kenya or South Africa). Working hours: U.S. Business Hours.

Company

hirify.global is a sourcing agency hiring on behalf of a client to scale their digital marketing presence.

What you will do

• Build, manage, and optimize Google Ads campaigns across Search, Display, and Remarketing to improve CPC, CTR, and ROAS.
• Manage company presence across social media platforms, handling content scheduling, captions, and community engagement.
• Conduct keyword research and technical SEO optimization using SEMrush and Ahrefs to drive organic growth.
• Monitor marketing performance across all channels using Google Analytics 4 (GA4) and prepare actionable reports.
• Write and test high-converting ad copy and collaborate on landing page optimization.

Requirements

• 3+ years of hands-on experience managing Google Ads campaigns.
• 3+ years of experience managing social media platforms.
• Proven SEO experience using SEMrush, Ahrefs, or similar tools.
• Proficiency with Google Analytics 4 (GA4).
• Strong written English communication and copywriting skills.
• Ability to work independently during U.S. Business Hours.

Nice to have

• Background in SaaS, B2B Marketing, or E-commerce.
• Experience with A/B testing and Conversion Rate Optimization (CRO).
• Familiarity with marketing automation tools and content marketing workflows.

Culture & Benefits

• Fully remote work arrangement with long-term growth opportunities.
• Fast-paced, growth-focused environment where you have direct ownership of performance metrics.
• Clear career progression paths into Performance Marketing Manager or Growth Marketing Lead.
• Collaboration with experienced marketing professionals in a results-driven culture.

Hiring process

• Application review followed by a mandatory 3–5 minute Spark Hire intro video.
• Recruiter interview to discuss experience and fit.
• Final interview with the client.