Junior Biddable Specialist (Social)

TL;DR

Junior Biddable Specialist (Social): Execution, optimization and reporting of performance campaigns across social media platforms (Meta, Twitter, TikTok, LinkedIn) with an accent on e-commerce objectives, data-driven insights, and client KPIs. Focus on implementing end-to-end campaigns, leveraging ad formats and targeting options, analyzing full-funnel performance, and providing actionable recommendations for ROAS, CPA, and conversion optimization.

Location: Johannesburg, South Africa (hybrid, office around four days a week)

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale via WPP Open platform.

What you will do

• Implement and optimise end-to-end social media campaigns across major platforms based on briefs and media strategies.
• Interpret platform data to optimise performance, provide actionable insights, and develop targeting/budgeting recommendations.
• Conduct audience, placement, and platform research; leverage first-party data and ad formats to meet client objectives.
• Manage client spends, produce accurate reporting, and ensure campaigns meet KPIs across multiple objectives.
• Handle e-commerce campaigns focusing on ROAS, CVR, CPA; set up product catalogs, DPA, and conversion tracking.
• Build relationships with platforms and stakeholders; attend meetings and communicate effectively with clients and teams.

Requirements

• At least 2 years of biddable social experience preferred.
• Understanding of agency reporting/optimization processes and local digital publisher landscape.
• Social media certifications (Blueprint, Twitter Flight School, LinkedIn etc.).
• Extensive knowledge of bid strategies, ad formats, targeting options.
• Strong proficiency in Excel, PowerPoint; excellent copywriting, grammar, data analysis, and presentation skills.
• Ability to work under pressure with strong attention to detail.

Nice to have

• Familiarity with e-commerce platforms (Shopify, Magento) and pixel tracking (Meta, TikTok).
• Knowledge of brand safety, viewability controls, and latest digital marketing trends.

Culture & Benefits

• Hybrid work model with office presence around four days a week to foster creativity and collaboration.
• Competitive medical, dental, vision insurance, group retirement plans, and significant paid time off.
• Access to global WPP networks, employee resource groups, in-office events, and mental health awareness days.
• Preferential partner discounts and opportunities for growth, learning, and networking in marketing/advertising.