Senior Marketing Strategist, Growth & Community (Gaming)

Location: Remote, any location; Los Angeles, CA

Employment type: Contract

Company

hirify.global develops and releases games, building a recognizable brand and lasting player communities across multiple titles.

What you will do

• Build the marketing strategy, operating model, brand positioning, go-to-market approach, and systems from the ground up.
• Develop and grow an owned player community across spaces such as Discord, supporting engagement, feedback, advocacy, and retention.
• Lead brand, messaging, website, social, build-in-public, and content strategies in partnership with Creative.
• Create repeatable marketing playbooks for game launches, coordinating community, content, creative, and partner marketing.
• Define marketing metrics and measurement frameworks for audience growth, community health, launch performance, and brand awareness.
• Work cross-functionally with founders, Product, Creative, Business Development, designers, engineers, and commercial teams.

Requirements

• Experience building a marketing function, brand, community, or go-to-market motion from scratch.
• Strategic marketing experience spanning brand, positioning, content, community, partnerships, and launches.
• Experience creating genuine communities where members return, engage, provide feedback, and become advocates.
• Strong storytelling skills across social content, launch campaigns, and build-in-public initiatives.
• Experience leading product, game, or entertainment launches with multiple stakeholders and moving parts.
• Ability to collaborate across disciplines and influence teams without relying on formal authority.

Nice to have

• Experience in gaming, entertainment, consumer products, or creator-led businesses.
• Experience building communities on Discord.
• Familiarity with build-in-public or founder-led content strategies.
• Experience directing agencies, freelancers, or creative teams.
• Experience using AI-powered creative and content tools.

Culture & Benefits

• Foundational 0-to-1 role with significant ownership and autonomy.
• Opportunity to establish the marketing foundation before growing a small team.
• Fast-moving environment focused on building lasting brand, community, and launch systems.
• Remote work from any location.