Senior Marketing Strategist (Gamedev)

TL;DR

Senior Marketing Strategist (Gamedev): Building the marketing function from the ground up to establish brand positioning, community, and go-to-market playbooks for a growing game studio. Focus on creating repeatable launch systems, fostering an owned player audience, and driving long-term brand value through storytelling and strategic partnerships.

Company

hirify.global is an early-stage game studio focused on building high-quality titles and a recognizable brand through community-driven development.

What you will do

• Own the creation of the marketing strategy, operating model, and brand positioning from scratch.
• Develop and nurture an owned player community, including launching and managing spaces like Discord.
• Define and execute content strategy, social presence, and build-in-public initiatives.
• Lead marketing strategy for game launches, creating repeatable playbooks to maximize awareness and retention.
• Establish measurement frameworks to track audience growth, community health, and brand impact.
• Collaborate with founders, creative, product, and business development teams to align marketing with commercial goals.

Requirements

• Proven experience as a 0-to-1 builder, having established marketing functions, brands, or go-to-market motions in early-stage environments.
• Strong strategic leadership skills with the ability to connect brand, community, and product launches to business value.
• Deep understanding of community-first growth and experience building genuine player advocacy.
• Exceptional storytelling ability to turn products and work into compelling narratives.
• Demonstrated success leading product or game launches involving multiple stakeholders.
• Ability to work collaboratively across disciplines and influence without formal authority.

Nice to have

• Experience in gaming, entertainment, or creator-led businesses.
• Familiarity with build-in-public or founder-led content strategies.
• Experience directing agencies, freelancers, or creative teams.
• Comfortable using AI-powered creative and content tools.