Account Director, Beauty

TL;DR

Account Director, Beauty (PR/Influencer Communications): Lead 5W's Beauty practice by managing client relationships and running integrated earned and influencer campaigns with an accent on media relations, pop-culture trend translation, and strategic communications programming. Focus on developing and driving earned media strategy, overseeing multi-account workflow, and applying emerging AI tools to enhance creative strategy, outreach, and campaign execution.

Location: Florida

Company

hirify.global expands its Beauty practice with a focus on influencer expertise, digital creative strategy, and pop-culture informed communications.

What you will do

• Serve as primary client contact, building trust and acting as a counselor to clients.
• Lead integrated campaigns across earned and influencer channels to support broader communications goals.
• Identify emerging trends and pop-culture moments and translate them into culturally relevant recommendations.
• Develop and drive earned media strategies that complement influencer and digital creative efforts.
• Oversee strategic communications programming and manage daily workflow across multiple accounts.
• Write and edit account materials (presentations, program plans, media strategies) and communicate account status to agency management.

Requirements

• B.S./B.A. in Public Relations or related field.
• At least 6 years of PR agency experience.
• Proven experience leading integrated campaigns across earned and influencer channels.
• Strong media relations experience with ability to develop and drive earned media strategy.
• Strong influencer expertise, digital creative strategy, and deep understanding of pop culture.
• Excellent written, verbal, and interpersonal skills; strong leadership and client management/supervisory skills.

Culture & Benefits

• Competitive salary with comprehensive benefits and wellness programs (including ClassPass partnership).
• Flexible PTO, plus Summer Fridays and additional Friday schedules during Winter/Spring/Fall.
• Hybrid work model for flexibility and work-life balance.
• Expanded parental leave and family planning support.
• Continuous learning via “5W University,” plus student loan reimbursement and professional development support.
• Additional perks including season tickets for pro sports teams and Broadway shows, and charitable giving with matching donations.

Hiring process

• Interviews to evaluate PR agency experience, influencer/earned media strategy, and client leadership capabilities.
• Discussion of campaign approach, account workflow management, and how AI can support communications execution.