SEM Manager (EdTech)

TL;DR

SEM Manager (Google Ads/Microsoft Ads): Driving growth for an e-learning authoring tool through the ownership of paid search strategy and execution with an accent on pipeline and revenue efficiency. Focus on scaling campaigns via AI, implementing value-based bidding, and optimizing conversion rates through CRO.

Location: Hybrid in Alexandria

Company

hirify.global is a fast-growing scale-up revolutionizing e-learning with an award-winning authoring tool in the EdTech space.

What you will do

• Lead paid search strategy and daily execution across Google Ads and Microsoft Ads, including Search, Performance Max, Demand Gen, and Shopping.
• Manage and run multilingual campaigns across multiple international markets.
• Utilize AI, scripts, and LLMs to scale keywords, test ad copy, and optimize Smart Bidding and Performance Max.
• Implement value-based bidding by connecting ad accounts to CRM to optimize for real pipeline and revenue.
• Manage conversion tracking and data quality, including server-side tracking and attribution.
• Optimize landing pages and execute A/B tests in collaboration with content, design, and product marketing to improve CRO.

Requirements

• 5+ years of experience in SEM and paid search, with advanced expertise in Google Ads.
• Hands-on experience using AI tools, Smart Bidding, and scripts to scale campaigns.
• Strong CRO skills and proven experience in landing page testing.
• Advanced analytical skills and proficiency in Looker Studio or similar tools.
• Background in B2B SaaS startups or scale-ups with a strong grasp of unit economics (CAC, LTV, payback).
• Excellent written and spoken English proficiency.

Nice to have

• Experience with Microsoft Ads.
• Proficiency in German, French, or Italian.
• Knowledge of SQL or advanced spreadsheet modeling.

Culture & Benefits

• Opportunity to take full ownership of the paid search engine driving company growth.
• Collaborative environment working across content, design, and product marketing teams.
• Culture rooted in a growth mindset, rapid experimentation, and data-driven optimization.
• Work within an innovative, award-winning EdTech scale-up.